Building a Website for Your Small Business
Picture your small business website as a first impression for prospective clients. Is it easy to use, and does it accurately express your business’ products and services? If not, visitors can lose interest and click away, which will not increase your repeat customer base.
Clearly State Why You’re There
Because you have but a few seconds to engage people and keep them on your site, your value proposition and intent should be crystal clear the moment they hit your homepage. Wonderful visual design, stunning images and animation pretty pictures can enhance a website anytime, but you must highlight your business too.
Make Your Website User-Friendly
If you plan to build something from zero, the first thing you have to do is make sure you have the right team working on the project. Most importantly, you need both technical developers and information architects running the creative development process from the core. They will be there to pitch in conceptual ideas, as well as to help you provide users a positive experience.
Never Underestimate the Power of SEO
Unless your site is search-engine optimized, you’re virtually eliminating almost every possibility of organic traffic or unexpected encounters with your brand. If the technology solution must be ultimately guided by your idea, that’s still a good start, but need to make sure it jives with Google, Yahoo, and Bing. At least, you should generate a site map and fill out title tags, heading titles, and site description appropriately.
Give Your Brand Life
Several corporate websites are short on soul, depending mainly on stock imagery and using boring business speak, boring content, and general web design. All of these lead to low-quality user experience. And that will be a serious problem, knowing your site plays a central role in your branding. To create an unforgettable branding experience, be yourself and shine. Talk to your customers real-time, and allow them reach each other by way of your brand.
Right now, around 5 percent of traffic to business websites originate from mobile phones, and in the succeeding year, with more smart phones expected to enter the market and carriers continually increasing the capability of cellular wireless standards, that number is project to climb substantially. That means your website should be built not only for PCs, but also for smart phones and basic phones.
Use Analytics to Monitor Your Progress
You have to monitor your online progress to make sure that it is in step with your company goals. If you have budget problems, the free Google analytics package can give you a great start. Once you have proven that your tags are working, pull weekly reports and closely examine user behavior on your site. Luckily, you’ll be able to observe trends in a short time.
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